The color of the year: Pantone 18-1750 Viva Magenta.

The color of the year: Pantone 18-1750 Viva Magenta.

The year 2023 opens in the wake of brilliant hues and seductive shades. Telling us so is Viva Magenta 18-750, the new color of the year according to Pantone®, which has selected a bold and exuberant hue.

Let’s discover he color of the year 2023

We are talking about a shade that belongs to the red family and that expresses a decisive character, which captures the attention without being too invasive.

Representation of physical and digital worlds

The color, in fact, maintains a great balance between heat and cold and is presented as a hybrid solution, able to represent both the physical and digital world, in a dynamic and enveloping.

How to use Viva Magenta 18-1750

Viva Magenta lends itself perfectly to every use, from fashion to design, from furniture to contemporary art. A color that stands out when combined with light gray, blue or pastel colors. A color that can illuminate an apartment if used for home sofas or for a design wall.

Energy and excitement are the sensations that stand out even on the catwalks of haute couture, as seen during the fashion shows of Alessandro Vigilante, Michael Kors and Mario Dice, who used the Viva Magenta as the absolute protagonist of the scene, leaving those present speechless.